#LOVEISBLIND: Social Media Mistakes True Brand Fans Forget (and how NOT to make them)
February 14, 2017 Maria Orozova, Founder and President of The MOD Studio, an Austin-based award winning full-service marketing agency, will discuss brand social media mistakes – each publically embarrassing in their own right, with one commonality- their fan commitment no matter the offense. We will examine how these companies strategically recovered and…
How the Austin Police Department Won Social Media with #whatthehelicopter
November 8, 2016 Take a lunch break on Election Day and find out how your local law enforcement agency is using social media. Jennifer Herber, a Senior Public Information Specialist with the Austin Police Department (APD), will outline how the police department uses social media to inform, engage and occasionally entertain…
Don’t Bring Your Shotgun to a Marketing Fight – Oct. 11
October 11, 2016 Workhorse Marketing’s Deborah Pfluger, VP Client Strategy and Guy Park, Chief Marketing Officer will provide a unique perspective on Digital Marketing. Come hear about what you shouldn’t leave home without. Please be sure to register for this luncheon in advance due to limited seating. Cost: IABC Members/Students:…