Using storytelling to elevate your brand
Our customers are bombarded with information and marketing messages. How do you really capture their attention and inspire them to act? Effective brand storytelling can do just that, according to Lara Zuehlke, director of content at Pierpont Communications. Lara spoke to IABC Austin recently about the power of storytelling for…
Use storytelling to engage and inspire
Today’s organizations are no longer simply selling products and services. They are being called to reinvent themselves as content developers—sharing and selling ideas through countless platforms and channels. IABC Austin invites you to join Lara Zuehlke, director of content at Pierpont Communications, on April 11 to discover simple, powerful ways…
March is a great time to join IABC
Join or renew your membership during March and be an IABC VIP. Enjoy 10 percent off international dues and save $40 on the application fee. Be entered into a drawing for an IABC World Conference prize package. Current members: Refer a new member and be entered into a drawing for…