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CANCELLED – A Seat at the Table: Managing Change

The May 9 event is cancelled. IABC Austin will work to reschedule a learning session with Lori Grubs later in the summer if we can. We apologize for the inconvenience.

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Using storytelling to elevate your brand

Our customers are bombarded with information and marketing messages. How do you really capture their attention and inspire them to act? Effective brand storytelling can do just that, according to Lara Zuehlke, director of content at Pierpont Communications. Lara spoke to IABC Austin recently about the power of storytelling for…