Use storytelling to engage and inspire
Today’s organizations are no longer simply selling products and services. They are being called to reinvent themselves as content developers—sharing and selling ideas through countless platforms and channels. IABC Austin invites you to join Lara Zuehlke, director of content at Pierpont Communications, on April 11 to discover simple, powerful ways…
#LOVEISBLIND: Social Media Mistakes True Brand Fans Forget (and how NOT to make them)
February 14, 2017 Maria Orozova, Founder and President of The MOD Studio, an Austin-based award winning full-service marketing agency, will discuss brand social media mistakes – each publically embarrassing in their own right, with one commonality- their fan commitment no matter the offense. We will examine how these companies strategically recovered and…
How the Austin Police Department Won Social Media with #whatthehelicopter
November 8, 2016 Take a lunch break on Election Day and find out how your local law enforcement agency is using social media. Jennifer Herber, a Senior Public Information Specialist with the Austin Police Department (APD), will outline how the police department uses social media to inform, engage and occasionally entertain…